Why Plugged-In Properties Need Backup Plans
June 8, 2017 | by Robert Bianco | Commercial Property Executive
Connectivity is now as important to occupants as location. A veteran telecommunication executive contends that redundant technology adds to asset values and offers peace of mind.
For generations, the formula for determining a property’s value was simple: Location was king, square footage was queen, and amenities were their court. But I would argue that today, real estate’s royalty has a powerful new member: meeting the customer’s technology needs.
This is true not only for tech companies, but for companies across every vertical industry. Engineering, professional services, healthcare, marketing and manufacturing are dependent on network connectivity in a way that can make or break their businesses.
