{"id":376054,"date":"2024-02-20T13:12:57","date_gmt":"2024-02-20T18:12:57","guid":{"rendered":"https:\/\/qa.bluevaultpartners.com\/?p=376054"},"modified":"2024-02-20T13:12:57","modified_gmt":"2024-02-20T18:12:57","slug":"4-tips-to-improve-your-banner-ads","status":"publish","type":"post","link":"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/","title":{"rendered":"4 Tips To Improve Your Banner Ads"},"content":{"rendered":"<p><em>Marketing Intent<\/em><\/p>\n<p>In the world of alternative investments, staying ahead of the competition and capturing the attention of financial advisors is crucial. One tool asset managers often have access to as part of sponsorships is banner advertising, but are you making the most of it? Unfortunately, many firms fall short in this department, missing out on valuable opportunities to engage with advisors effectively. In this article, we will discuss how you can improve your banner ads.\u00a0<\/p>\n<p class=\"wp-block-heading\"><strong>1. Create a Compelling Ad<\/strong>\u00a0<\/p>\n<p>The first step to improving your banner ads is to craft a compelling advertisement. Too often, alternative investment firms simply feature their logo and tagline, expecting viewers to click through. However, to truly capture your audience\u2019s attention, you need to make it clear that your ad is clickable and will lead them somewhere valuable.\u00a0<\/p>\n<p>Consider ditching the conventional headline and opt for a message that resonates with your target audience. It could be related to industry trends, thought leadership content, or something thought-provoking. The key is to evoke curiosity and make the audience want to learn more about your firm and offerings.\u00a0<\/p>\n<p class=\"wp-block-heading\"><strong>2. Build Relationships Beyond the Basics<\/strong>\u00a0<\/p>\n<p>Building relationships with advisors goes beyond showcasing your firm\u2019s name and offerings. You need to add more value to the interaction. Content marketing plays a pivotal role in this process. Are you sharing valuable insights, market updates, or educational content with your audience? Engaging content can help you stand out and establish trust. Use it in your ads to showcase your firm\u2019s innovation and perspectives.\u00a0\u00a0<\/p>\n<p class=\"wp-block-heading\"><strong>3. Utilize Landing Pages for Insights<\/strong>\u00a0<\/p>\n<p>Driving traffic to your website or specific landing pages is essential for assessing the effectiveness of your banner ads. A well-designed landing page can provide valuable insights into who is interacting with your ads and how they are engaging with your content.\u00a0<\/p>\n<p>The beauty of landing pages is that they don\u2019t have to be complicated to create. Numerous user-friendly tools, such as MailChimp and Constant Contact, allow you to design landing pages without the need for extensive technical expertise. By employing landing pages, you can gain a deeper understanding of your audience, what resonates with them, and tailor your messaging and banner ads accordingly.\u00a0<\/p>\n<p class=\"wp-block-heading\"><strong>4. Use a Clear Call to Action<\/strong>\u00a0<\/p>\n<p>Within your landing page, make sure to include a clear and compelling call to action (CTA). Instead of using generic phrases like \u201cInvest your clients today,\u201d think about how you can grab your audience\u2019s attention and persuade them to take the next step. Offer them something of value, such as the opportunity to download a piece of thought leadership content or fill out a form to learn more about your offerings.\u00a0<\/p>\n<p class=\"wp-block-heading\"><strong>PARTNER WITH MARKETING INTENT FOR MAXIMUM IMPACT<\/strong>\u00a0<\/p>\n<p>If you\u2019re looking to enhance your banner ads and make the most of your sponsorships,\u00a0<a href=\"https:\/\/marketingintent.com\/contact\/\">consider working with Marketing Intent<\/a>. We specialize in helping alternative investment firms maximize their marketing efforts. Our expertise in crafting compelling ads, designing effective landing pages, and creating persuasive CTAs can significantly boost your marketing performance.\u00a0<\/p>\n<div style=\"clear:both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The first step to improving your banner ads is to craft a compelling advertisement. Too often, alternative investment firms simply feature their logo and tagline, expecting viewers to click through.<\/p>\n","protected":false},"author":3681,"featured_media":376055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2962,2725,2743],"tags":[],"class_list":["post-376054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-intent","category-service-provider-perspectives"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Tips To Improve Your Banner Ads - Blue Vault<\/title>\n<meta name=\"description\" content=\"The first step to improving your banner ads is to craft a compelling advertisement. Too often, alternative investment firms simply feature...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Tips To Improve Your Banner Ads - Blue Vault\" \/>\n<meta property=\"og:description\" content=\"The first step to improving your banner ads is to craft a compelling advertisement. Too often, alternative investment firms simply feature...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Vault\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T18:12:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa.bluevaultpartners.com\/wp-content\/uploads\/2024\/02\/2024-blog_0215-e1708452693354.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Kilgore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Kilgore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/\",\"url\":\"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/\",\"name\":\"4 Tips To Improve Your Banner Ads - Blue Vault\",\"isPartOf\":{\"@id\":\"https:\/\/bluevaultpartners.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qa.bluevaultpartners.com\/wp-content\/uploads\/2024\/02\/2024-blog_0215-e1708452693354.jpeg\",\"datePublished\":\"2024-02-20T18:12:57+00:00\",\"dateModified\":\"2024-02-20T18:12:57+00:00\",\"author\":{\"@id\":\"https:\/\/bluevaultpartners.com\/#\/schema\/person\/89e0db3ed1fc59906b65e1f190bbb0c6\"},\"description\":\"The first step to improving your banner ads is to craft a compelling advertisement. Too often, alternative investment firms simply feature...\",\"breadcrumb\":{\"@id\":\"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/#primaryimage\",\"url\":\"https:\/\/qa.bluevaultpartners.com\/wp-content\/uploads\/2024\/02\/2024-blog_0215-e1708452693354.jpeg\",\"contentUrl\":\"https:\/\/qa.bluevaultpartners.com\/wp-content\/uploads\/2024\/02\/2024-blog_0215-e1708452693354.jpeg\",\"width\":600,\"height\":319},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/qa.bluevaultpartners.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Tips To Improve Your Banner Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bluevaultpartners.com\/#website\",\"url\":\"https:\/\/bluevaultpartners.com\/\",\"name\":\"Blue Vault Partners\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bluevaultpartners.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bluevaultpartners.com\/#\/schema\/person\/89e0db3ed1fc59906b65e1f190bbb0c6\",\"name\":\"Hannah Kilgore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bluevaultpartners.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b136ddd0cad6b708bd4839a349103b0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b136ddd0cad6b708bd4839a349103b0?s=96&d=mm&r=g\",\"caption\":\"Hannah Kilgore\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Tips To Improve Your Banner Ads - Blue Vault","description":"The first step to improving your banner ads is to craft a compelling advertisement. Too often, alternative investment firms simply feature...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/","og_locale":"en_US","og_type":"article","og_title":"4 Tips To Improve Your Banner Ads - Blue Vault","og_description":"The first step to improving your banner ads is to craft a compelling advertisement. Too often, alternative investment firms simply feature...","og_url":"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/","og_site_name":"Blue Vault","article_published_time":"2024-02-20T18:12:57+00:00","og_image":[{"width":600,"height":319,"url":"https:\/\/qa.bluevaultpartners.com\/wp-content\/uploads\/2024\/02\/2024-blog_0215-e1708452693354.jpeg","type":"image\/jpeg"}],"author":"Hannah Kilgore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hannah Kilgore","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/","url":"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/","name":"4 Tips To Improve Your Banner Ads - Blue Vault","isPartOf":{"@id":"https:\/\/bluevaultpartners.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/#primaryimage"},"image":{"@id":"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/qa.bluevaultpartners.com\/wp-content\/uploads\/2024\/02\/2024-blog_0215-e1708452693354.jpeg","datePublished":"2024-02-20T18:12:57+00:00","dateModified":"2024-02-20T18:12:57+00:00","author":{"@id":"https:\/\/bluevaultpartners.com\/#\/schema\/person\/89e0db3ed1fc59906b65e1f190bbb0c6"},"description":"The first step to improving your banner ads is to craft a compelling advertisement. Too often, alternative investment firms simply feature...","breadcrumb":{"@id":"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/#primaryimage","url":"https:\/\/qa.bluevaultpartners.com\/wp-content\/uploads\/2024\/02\/2024-blog_0215-e1708452693354.jpeg","contentUrl":"https:\/\/qa.bluevaultpartners.com\/wp-content\/uploads\/2024\/02\/2024-blog_0215-e1708452693354.jpeg","width":600,"height":319},{"@type":"BreadcrumbList","@id":"https:\/\/qa.bluevaultpartners.com\/4-tips-to-improve-your-banner-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qa.bluevaultpartners.com\/"},{"@type":"ListItem","position":2,"name":"4 Tips To Improve Your Banner Ads"}]},{"@type":"WebSite","@id":"https:\/\/bluevaultpartners.com\/#website","url":"https:\/\/bluevaultpartners.com\/","name":"Blue Vault Partners","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bluevaultpartners.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/bluevaultpartners.com\/#\/schema\/person\/89e0db3ed1fc59906b65e1f190bbb0c6","name":"Hannah Kilgore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bluevaultpartners.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1b136ddd0cad6b708bd4839a349103b0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b136ddd0cad6b708bd4839a349103b0?s=96&d=mm&r=g","caption":"Hannah Kilgore"}}]}},"_links":{"self":[{"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/posts\/376054"}],"collection":[{"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/users\/3681"}],"replies":[{"embeddable":true,"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/comments?post=376054"}],"version-history":[{"count":1,"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/posts\/376054\/revisions"}],"predecessor-version":[{"id":376056,"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/posts\/376054\/revisions\/376056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/media\/376055"}],"wp:attachment":[{"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/media?parent=376054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/categories?post=376054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qa.bluevaultpartners.com\/wp-json\/wp\/v2\/tags?post=376054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}