{"id":234682,"date":"2022-06-13T18:12:20","date_gmt":"2022-06-13T22:12:20","guid":{"rendered":"https:\/\/qa.bluevaultpartners.com\/?p=234682"},"modified":"2022-06-13T18:12:20","modified_gmt":"2022-06-13T22:12:20","slug":"marketing-intent-its-not-about-your-services-3-ways-to-connect-with-the-right-clients-on-your-website","status":"publish","type":"post","link":"https:\/\/qa.bluevaultpartners.com\/marketing-intent-its-not-about-your-services-3-ways-to-connect-with-the-right-clients-on-your-website\/","title":{"rendered":"Marketing Intent: It\u2019s Not About Your Services \u2013 3 Ways To Connect With The Right Clients On Your Website"},"content":{"rendered":"

It\u2019s Not About Your Services \u2013 3 Ways To Connect With The Right Clients On Your Website\u00a0<\/h1>\n

June 13, 2022 | Marketing Intent<\/p>\n

It\u2019s not about your services when you\u2019re thinking about your website and how to attract the right clients \u2013\u00a0 it\u2019s who you would like to work for instead of what you do.<\/p>\n

TODAY LET\u2019S TALK ABOUT:<\/p>\n

How to help prospects understand that you are the right financial advisor for them. We\u2019ll also be covering how to build trust with prospects, as well as how to be clear about what you do for clients, not just the services you offer.\u00a0\u00a0<\/p>\n

Helping Prospects Know You\u2019re Right for Them <\/strong><\/p>\n

How are you attracting the right clients to your website? In the financial services industry, it\u2019s not uncommon to see financial advisor websites with pictures of sailboats, clocks, compasses and even trees with the sunlight coming through. While we all enjoy that imagery and the sereneness that it may bring to our minds, it\u2019s not immediately apparent to prospects that you help people like them.\u00a0<\/p>\n

It\u2019s more important, as you think about your website, to use language and images that resonate with your target audiences. If you\u2019re targeting women, for example, you want that front and center on your website \u2013 images of women or phrases that appeal to women and the financial struggles they\u2019re facing.\u00a0\u00a0<\/p>\n

Building Trust\u00a0 <\/strong><\/p>\n

It\u2019s amazing how far you often have to dig into a financial advisor\u2019s website to see who they are. We are all people, and we want to work with other people, not just entities. That\u2019s why it\u2019s important to have images of yourself on your site \u2013 on your home page, your team page or your bio page. Humanize yourself and help prospects connect with you.\u00a0<\/p>\n

You can also build connections by showing your personal interests through a \u201cget to know you\u201d section that has a few points that highlight who you are as a person and what you\u2019re interested in. These points may even end up being conversation starters with prospects.\u00a0<\/p>\n

What You Do for Clients<\/strong><\/p>\n

It\u2019s important to be clear about what you do for your clients beyond the services you offer. When you think about the list of services on many financial advisors\u2019 websites, you may see 401k plans, 529 plans, IRAs, etc.\u00a0<\/p>\n

That list doesn\u2019t help you stand out among your prospects. It\u2019s just the tools you use to help your clients. Think more about how you\u2019re helping your clients:\u00a0<\/p>\n

\u2022 Are you helping them maximize wealth?\u00a0<\/em><\/p>\n

\u2022 Are you helping them find a way to afford college?\u00a0\u00a0<\/em><\/p>\n

\u2022 Are you helping them choose a college or evaluate what a college education is going to do for their child?\u00a0\u00a0<\/em><\/p>\n

Think more about what you are doing for clients and make sure your website reflects that.\u00a0<\/p>\n

To recap\u2026<\/strong><\/p>\n

\u2022 You can appeal to the right clients on your website through imagery and words.<\/p>\n

\u2022 Build trust with prospects by bringing you, as a person, forward in your marketing- whether that\u2019s images of you or sharing your interests \u2013 as a common connection point.<\/p>\n

\u2022 Communicate exactly what you\u2019ll do for your clients, not just the tools you use to do your job.<\/p>\n

If you need a branding or a website refresh, contact Marketing Intent<\/a>. We help financial advisors better reach their target clients.<\/p>\n

 <\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

It\u2019s Not About Your Services \u2013 3 Ways To Connect With The Right Clients On Your Website\u00a0 June 13, 2022 | Marketing Intent It\u2019s not about your services when you\u2019re … <\/p>\n

Read more<\/a><\/p>\n","protected":false},"author":3464,"featured_media":229138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-article.php","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2725,2741],"tags":[],"class_list":["post-234682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-intent","category-service-providers"],"acf":[],"yoast_head":"\nMarketing Intent: It\u2019s Not About Your Services \u2013 3 Ways To Connect With The Right Clients On Your Website - Blue Vault<\/title>\n<meta name=\"description\" content=\"It\u2019s not about your services when you\u2019re thinking about your website and how to attract the right clients \u2013\u00a0 it\u2019s who you would like to...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qa.bluevaultpartners.com\/marketing-intent-its-not-about-your-services-3-ways-to-connect-with-the-right-clients-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Intent: It\u2019s Not About Your Services \u2013 3 Ways To Connect With The Right Clients On Your Website - 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