{"id":13673,"date":"2017-05-09T15:41:58","date_gmt":"2017-05-09T19:41:58","guid":{"rendered":"https:\/\/qa.bluevaultpartners.com\/?post_type=news&p=13673"},"modified":"2017-05-09T15:41:58","modified_gmt":"2017-05-09T19:41:58","slug":"mall-owners-fighting-online-stores-turn-to-concerts-food-trucks","status":"publish","type":"post","link":"https:\/\/qa.bluevaultpartners.com\/mall-owners-fighting-online-stores-turn-to-concerts-food-trucks\/","title":{"rendered":"Mall Owners Fighting Online Stores Turn to Concerts, Food Trucks"},"content":{"rendered":"

Mall Owners Fighting Online Stores Turn to Concerts, Food Trucks<\/h1>\n

With customer traffic sagging, U.S. retail landlords are using their sprawling concrete lots to host events such as carnivals, concerts and food-truck festivals.<\/h4>\n

April 21, 2017 | Bloomberg<\/p>\n

\"\"<\/p>\n

(Bloomberg) \u2014 Malls are fighting for shoppers with one thing<\/strong> their web rivals can\u2019t offer: parking lots.<\/p>\n

With customer traffic sagging, U.S. retail landlords are using their sprawling concrete lots to host events such as carnivals, concerts and food-truck festivals. They\u2019re aiming to lure visitors with experiences that can\u2019t be replicated online — and then get them inside the properties to spend some money.<\/p>\n

\u201cEvents draw people to come to the shopping center,\u201d said Keith Herkimer, whose company, KevaWorks Inc., is working with big landlords including GGP Inc. and Simon Property Group Inc. to produce outdoor events. \u201cThey generate revenue for the owner and offer a chance for cross-promotion, so they can try and drive more customers into the stores.\u201d<\/p>\n

Read Full Article Here<\/a><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Mall Owners Fighting Online Stores Turn to Concerts, Food Trucks With customer traffic sagging, U.S. retail landlords are using their sprawling concrete lots to host events such as carnivals, concerts … <\/p>\n

Read more<\/a><\/p>\n","protected":false},"author":1824,"featured_media":8813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3010,2744],"tags":[],"class_list":["post-13673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asset-manager-news","category-topic"],"acf":[],"yoast_head":"\nMall Owners Fighting Online Stores Turn to Concerts, Food Trucks - Blue Vault<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qa.bluevaultpartners.com\/mall-owners-fighting-online-stores-turn-to-concerts-food-trucks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mall Owners Fighting Online Stores Turn to Concerts, Food Trucks - 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