Remember the Saturday Night Live skit with Chris Farley and “the van down by the river?” Well, recently, we had a client come to us that made us think of that, because they wanted us to help legitimize their firm so they didn’t look like they worked out of a van down by the river.…

Midway through 2023, media coverage of the challenges many commercial office real estate owners are confronting has reached a feverish level. One may wonder if the sector’s current low vacancy rates and refinancing requirements will ultimately bring down our entire economy. We think not...

You may think of a Series 7 Securities License as the exclusive domain of financial advisors. But can this valuable credential also benefit those of us in the marketing realm? The answer is a resounding “yes.” Let us introduce ourselves – we are Alise and Cherie, both proud holders of Series 7 Securities Licenses. Here’s…

Altigo has experienced consistent growth each quarter in volume, number of transactions, and active users on its platform, recently surpassing $3.5 billion in total transactions.

Are you familiar with the term “word wall?” We recently encountered many word walls during our time at a conference. Imagine this: you’re seated in a conference room, staring at a screen filled edge-to-edge with words in a small font. Despite your best efforts to squint and engage with the content, the speaker’s words become…

Driven by market pressures and regulatory changes, non-traded real estate investment trusts (non-traded REITs) have evolved over time to become more appealing to today’s investors. Fund structures today offer greater efficiency and transparency while continuing to provide the benefits of indirect ownership in institutional-quality commercial real estate. This whitepaper will provide an overview of REITs…

Ever felt that pang of frustration when you can't find something right in front of you? Just like a misplaced phone on your desk, your clients feel the same when they can't decipher the next step on your website or email. The solution? Powerful and clear calls to action (CTAs).

AI Is Only As Good As The Humans Behind It  September 15, 2023 | Marketing Intent With the rise of AI, people think it can do everything. But it’s important to understand AI not as all-powerful, but rather as an effective tool influenced by its human operator. In this article, we’ll discuss how we pair…

Webinars – are they all about you? They shouldn’t be. At least that’s what we have heard from advisors. Read on to learn what advisors want to know about your firm.