Solar Energy Overview September 27, 2022 | Marketing Intent Growth in Solar Energy As part of the renewable energy sector, solar investments are essential to reducing carbon emissions, enhancing the reliability, security and resilience of the U.S. power grid and promoting U.S. energy independence.1 According to Solar Energy Industries Association (SEIA), the average annual growth…

Retaining Clients by Building Trust During Recessionary Times September 19, 2022 | Marketing Intent Avoiding tough conversations is a sure way to erode trust. In the late 2000s, the firm I was working at conducted a market research study to understand how well wealth managers were serving their clients during one of the most difficult…

In this video clip from the panel webinar, 2022 Cerulli/Blue Vault Alts Survey Results: How Advisors are Adapting, Cherie Fournier...

Marketing Intent: Overcoming Obstacles When Managing Marketing And Delegating August 17, 2022 | Marketing Intent You’re short staffed, buried in work and you know you should delegate to get out from underneath it and get caught up on your marketing tasks, but you’re not. Why aren’t you delegating? Even seasoned marketing managers fall victim to…

3 Ways to Improve Your Marketing Execution July 30, 2022 | Cherie Fournier | Marketing Intent When most people think of marketing, they think of the creativity that goes into copywriting design and web development. But we all know without a solid strategy for execution, that creativity doesn't go very far. In this article, we’ll…

Marketing Teams Aren’t Immune To Inflation July 14, 2022 | Marketing Intent Inflation – it’s all across our economy and affecting almost every part of our lives, including our marketing teams. If you’ve been searching for marketing candidates, you’ve probably noticed a demand for increased salaries, but you may not be getting qualified candidates applying…

How to Optimize Your LinkedIn Profile to Attract Clients July 8, 2022 | Marketing Intent LinkedIn had more than 188 million members in the United States in 2021. While most financial advisors have some presence on LinkedIn, the platform offers the opportunity to prospect, build trust with potential and current clients and to stand out…

Three Reasons Why A Low Quality Website Hurts Your Business June 24, 2022 | Marketing Intent Have you ever come across a company and visited their website only to be shocked by what you found?  Maybe you came across jargon, outdated information, or even typos. This is why it’s so important to make sure your…

Three Audiences New Asset Managers Need To Understand June 24, 2022 | Marketing Intent Are you an asset manager that’s new to offering your products through financial advisors and the broker-dealer network? IN THIS ARTICLE, WE’LL TALK ABOUT THE VARIOUS AUDIENCES YOU’LL BE TARGETING, SO YOU CAN GET A GOOD UNDERSTANDING OF WHO’S WHO AS…